Spam Email Policy

Purpose of this policy

The purpose of this Spam Email Policy is to document and communicate the RescueGroups.org Spam policy to RescueGroups.org clients so the policy can be implemented within the client's processes and procedures.

Why is a Spam Email Policy necessary

Spam Email has received significant attention in the past decade.  Laws and rules are being put in place at both the ISP/ASP and state/Federal level (e.g., the CAN-SPAM Act).  All of RescueGroups.org's vendors enforce a strict spam policy, which ultimately apply to our clients.  If RescueGroups.org didn't create and enforce a spam policy, we would most certainly experience negative vendor relationships, including adverse effects including domain name suspensions, service blockages and hosting shutdowns.

Who does this Spam Email Policy apply to?

This Spam Email Policy applies to a wide range of organizations and individuals using various RescueGroups.org services. This is because email abuse complaints can be received from various 3rd party services.

Specifically, this Spam Email Policy applies to at least the following organizations and individuals (but not limited to):

  • Any organization using RescueGroups.org Email Hosting or Forwarding services
  • Any organization using the RescueGroups.org Email Marketing Service
  • Any organization with a Domain Name registered with RescueGroups.org
  • Any organization using the RescueGroups.org Website service with a domain name or with the RescueGroups.org free URL

What is RescueGroups.org's definition of spam email?

RescueGroups.org defines spam email as any email message that the recipient did not "confirm opt-in" (COI) to receive the message.

Are there other guidelines for sending email?

Yes, there are several guidelines if you are going to send email. They include:

  • Each recipient must be "confirmed opt-in" (COI)
  • Each email message must have instructions for changing subscription options
  • Each email message must include the organization's contact information (email, mailing address)
  • Unsubscribe requests should be processed immediately

What happens if my organization violates the Spam Email Policy?

Violations of the Spam Email Policy may result in at least the following:

  • Suspension of your account
  • Suspension of your domain name
  • Cancellation of services, domain names or your account entirely

How are Spam Email complaints handled by RescueGroups.org?

When RescueGroups.org receives a complaint concerning Spam Email, our Security department will research and document the complaint and any related information. Your organization may be required to provide information regarding the complaint email, documentation of the opt-in status of the recipient, and any actions or procedures taken to prevent Spam Email in the future.

References

CAN-SPAM Act - http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
Amazon Web Services AUP: http://aws.amazon.com/aup/
Softlayer AUP: http://www.softlayer.com/about/legal/acceptable-use-policy/
Spam Haus: http://www.spamhaus.org/faq/section/Marketing%20FAQs

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