Hello shelters and rescues! We're working on a new service I wanted to tell you about -- and we're asking for your ideas and suggestions!
We'd like to provide an Email Marketing service that would integrate with your other RescueGroups.org services. This new service would send out text/HTML emails to members of your Campaigns and help with the administration and reporting related to the Campaigns.
Here are a few of the ideas we have for this new service:
- Visitors can sign-up for your campaigns from your RescueGroups.org website or any other website
- Visitors can manage their own campaign memberships and opt-out
- Add campaign members manually, from a file, or from your RescueGroups.org contacts/groups
- Create HTML emails including templates, backgrounds, images, links and file downloads
- Schedule emails to run daily or at a specific day and time
- Report on effectiveness metrics like open and click rates
- Automatically handle and report on email bounce backs
- Automatically handle and report on spam complaints
This new service will be a huge leap ahead of our current Campaigns feature which is text-only and doesn't include any automatic list management or reporting. Due to spam and opt-in rules it's very likely that the email functionality our current Campaign feature will be replaced by the new Email Marketing service.
If you have any ideas, comments or suggestions, please contact us.
Also, if you are interested in trying the new Email Marketing service, please let us know. A few select organizations will have the opportunity to use the new service before it is available to everyone else!